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COMM2521 - Public Relations & Persuasion - Flynn: Home

Find course-specific library resources, including peer-reviewed articles, ebooks, and more.

Book Display

Influencer Marketing

Consumer Behavior and Social Network Sites

Sage Handbook of Propaganda

Crystallizing Public Opinion (Original Classic Edition)

The Untold Power : Underrepresented Groups in Public Relations

Media literacy in a Disruptive Media Environment

Propaganda and Rhetoric in Democracy

Corporate Communications

Public Relations History

Public Relations Crisis Communication

The Psychology of Advertising

Understanding Public Relations

Public Relations, Branding, and Authenticity

The Handbook of Strategic Communication

Strategic Communication for Organizations

Article Sources

Ebsco search for Communication/Media Studies
Search across the following databases: Communication & Mass Media Complete; Academic Search Premier; MLA International Bibliography; Humanities International Complete; and SocINDEX with Full Text.
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.

Science Direct
APA PsycNet
Sage Journals Online
Taylor & Francis Group Journals Online
JSTOR
Project MUSE
Google Scholar
- Click on the Full-Text@Emmanuel at the right of articles or the more option below the item record.
- Search for the journal title using the A-Z Journals by Title list to verify the journals peer-reviewed status.

Additional Resources

Selected Journals

Trade/Industry Publications

Advertising Age
Entertainment Weekly
Free access may be limited.
PR Newswire
PR Week (Online)

Business Publications/News Sources

The Economist
Forbes
- Sign up with your Emmanuel account to access.

New York Times - Academic Pass
- I'm a new subscriber, how do I register for a New York Times Academic Pass?
Use the TimesMachine site to explore over 150 years of Times journalism, as it originally appeared.
New York Times publications
Wall Street Journal

Researching PR Firms (Also explore the Company/Industry guide)
Note: Access to the Boston Public Library (BPL) databases are available with either your BPL library card or BPL e-card.

Mergent Intellect (Access through the Boston Public Library)
Search for Public Relations as an industry for a list of PR firms. Click into any of the companies details to access the industry reports in the Industry Details.
Hoover's Company Records
Use the advanced search to search by NAICS to find companies in a specific industry.

PR Writing Resources

Communications Writing and Design : The Integrated Manual for Marketing, Advertising, and Public Relations

How to Write a Press Release: Tips and Best Practices (PR Newswire)

Emmanuel Library Contact

Searching for Books

Evaluating Sources

Evaluate your sources using SIFT Method (Lateral Reading) (University of Chicago Library).
Explore the Fake News/Mis- and Disinformation guide.

History of Public Relations

Selected Books

Edward Bernays works

Propaganda
On Google Books
Crystallizing Public Opinion (Original Classic Edition)
Edward Bernays and Mitch. Horowitz

Search in Google Scholar and the Library Book Search for works by and about the key contributors to public relations.

Including: Harold Burson, Ofield Dukes, Inez Kaiser, Ivy Lee, and Fernando Valverde

Last Updated: Sep 23, 2025 5:03 AM
URL: https://learningcommons.emmanuel.edu/guide_comm2521
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Subjects: English / Literature / Communication + Media Studies

Tags: Communications Guide, English Course Guide

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