Industry Profile/Trends
The two major Industry Classification systems:
1. The U.S. Standard Industrial Classification (SIC) system uses a two- to four-digit, hierarchical, numeric code to classify industries based on their business activities. [For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor]
Example Industry:
Newspapers: Publishing, Or Publishing And Printing (SIC 271)
2. North American Industry Classification System (NAICS) is a system that is gradually replacing SIC. NAICS was developed by the United States, Canada, and Mexico to identify more industries and provide a more precise classification of individual businesses. [For further information, see North American Industry Classification System, U.S. Census Bureau]
Example Industry:
Marketing management consulting services (NAICS 541613)
1. The U.S. Standard Industrial Classification (SIC) system uses a two- to four-digit, hierarchical, numeric code to classify industries based on their business activities. [For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor]
Example Industry:
Newspapers: Publishing, Or Publishing And Printing (SIC 271)
2. North American Industry Classification System (NAICS) is a system that is gradually replacing SIC. NAICS was developed by the United States, Canada, and Mexico to identify more industries and provide a more precise classification of individual businesses. [For further information, see North American Industry Classification System, U.S. Census Bureau]
Example Industry:
Marketing management consulting services (NAICS 541613)
Example of an article discussing an industry trend:
Tan, Teri. “Delivering Ever-Evolving Digital Solutions for Publishing.” Publishers Weekly, vol. 271, no. 25, June 2024, pp. 28–34. EBSCOhost.
Tan, Teri. “Delivering Ever-Evolving Digital Solutions for Publishing.” Publishers Weekly, vol. 271, no. 25, June 2024, pp. 28–34. EBSCOhost.
- Scholarly Journals, Trade Publications, and Popular Magazines (ProQuest)A discussion of these commonly used types of resources in business research.
Database Resources
- ProQuest Central This link opens in a new window
- Example Search: marketing and industry and (America or "United States")
- Use the filters on the left of the result list to limit by Source Type, e.g. Trade Journals or Scholarly Journals.
- Ebsco search for Business and ManagementSearch across the following databases: Communication & Mass Media Complete; Academic Search Premier; SocINDEX with Full Text; EconLit™ with Full Text, and APA PsycInfo,
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.
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