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MKTG2200 - Yang: Home

Find course-specific library resources, including peer-reviewed articles, ebooks, and more.

Table of Contents

  • Industry
  • Business Ranking/Market Share
  • Consumer Research
  • Consumer Behavior/Demographics
    • Public Opinion
    • Competitors
  • Corporate Social Responsibility 
  • Marketing Plans
  • Newspapers
  • Permits, Zoning, Misc.

 = Emmanuel Faculty, Staff & Students only


There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.

For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.





Web Sites

Consumer Behavior/Demographics

Article Databases 
Sample search: (Customer or Consumer) and pizza

Selected Journal Titles

Web Sites

Corporate Social Responsibility

Database Resources:

  • Try a search for your company and "corporate social responsibility" or csr or sustainability 

For further information on Corporate Social Responsibility and Sustainability:

Try a Google search for your company and "impact report" or "sustainability report"

Public Opinion

Article Databases
Sample search: "public opinion" and pizza

Web Sites

See also the following Research Guides: (Note: Not all content is open access.)

Business Ranking/Market Share

Reference Books

Search Tip: Include, as a subject or keyword term, "market share" or ranking along with the industry descriptors; "company name" or ticker; or other features to be compared.

Marketing Plans

Information about writing marketing plans

Sample Market plans

Article Databases

Trade journals on Marketing

Permits, Zoning, Misc.

Emmanuel Library Contact

Dominique Couturier

Dominique Couturier
Reference / Instructional Librarian | 617-732-1669
Schedule an appointment with Dominique

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