Library Resources

Databases


News Sources

See also the Newspapers guide.


Trade Journals on Marketing


Additional Resources

See also the Guide: Company/Industry Information.

Industry Information

There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.

For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.

Databases

Company Information

See also the Guide: Company/Industry Information.

Databases


Competitors

Identifying Competitors

  • Identify key companies discussed in your research of the industry.
  • Conduct searches in the databases for your industry code.

Web Sites to Identify Local Competitors


Corporate Social Responsibility (CSR)

Databases

Search Tip: Try a search for your company and "corporate social responsibility" or csr or sustainability 


Web Sites: CSR

Consumer Research

Article Databases 

Sample searches:

  • (Customer or Consumer) and pizza
  • "public opinion" and pizza

Selected Journal Titles


Web Sites: Demographics


Web Sites: Consumer Behavior


Web Sites: Public Opinion

APA Citations Resources

See Citing Sources Using the APA Style of Citations (video tutorial)


Citation Generators

Note: You are still responsible for your citations even when using a citation generator. Always verify your citations with APA Style (References and In Text Citations).


Citation Managers

Note: You are still responsible for your citations even when using a citation generator. Always verify your citations with APA Style (References and In Text Citations).

Need help?

Diane Zydlewski

Diane Zydlewski (she/her)
Associate Librarian for Reference, Instruction, and Outreach
zydlewsd@emmanuel.edu | 617-735-9927
Schedule an Appointment

DiscoveryLab Contact

Amy Hagan-Brown
DiscoveryLab Manager and Innovation Specialist
haganbrowna@emmanuel.edu

Marketing Plans

Information about writing marketing plans

Small Business Association

Sample Market plans