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Industry
Business Ranking/Market Share
Consumer Research
Consumer Behavior/Demographics
- Public Opinion
- Competitors
Marketing Plans
Newspapers
Permits, Zoning, Misc.

Scholarly Journals, Trade Publications, and Popular Magazines (ProQuest)
A discussion of these commonly used types of resources in business research.

= Emmanuel Faculty, Staff & Students only

Industry

There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.

For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.

Databases

Business Source Premier
- Example search: restaurant and industry and (trends or outlook or forecast)
- The search results may be limited by Source Types > Industry Profiles.
ProQuest Central
Value Line

Competitors

Databases

Hoover's Company Records
"Featuring profiles of more than 40,000 companies, 600 industries, and 225,000 key executives, Hoover's Company Records provides easy access to the most thorough and up-to-date business information available."
Morningstar Investment Research Center
Enter the Company Ticker or Name in search box and select your company from the drop down menu. Under the Quote tab, which is the default, Competitors is located on the right side of the page. Additionally, you my select Industry Peers in the menu bar directly under the Quote tab.
Mergent Online
Search Tip: Search by Primary SIC or NAICS code in the Classification search option. There is also a code lookup option. Public companies that meet the industry classification will be listed.

Web Sites

Consumer Behavior/Demographics

Article Databases
Sample search: (Customer or Consumer) and pizza

Selected Journal Titles

Web Sites

American FactFinder
United States Census Bureau.
Consumer Expenditure Survey
Explore the menu options on the left, including the CE Reports and Geography.
County Business Patterns, US Census Bureau
Select Data from the tab options in the middle of the page.
FFIEC Geocoding System
Federal Financial Institutions Examination Council
US Census - State and County Quickfacts

Public Opinion

Article Databases
Sample search: "public opinion" and pizza

Web Sites

Pew Research Center
The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does not take positions on policy issues. Click on Datasets link to find statistical reports arranged by broad research areas and to download data sets. Select Topics link to search by subject or among polling questions.
The Roper Center for Public Opinion Research
Cornell University

See also the following Research Guides: (Note: Not all content is open access.)

Public Opinion Polls, University of Pennsylvania

Business Ranking/Market Share

Reference Books

Boston Business Journal
Click on Book of Lists under the Resources heading on the right.

Databases
Search Tip: Include, as a subject or keyword term, "market share" or ranking along with the industry descriptors; "company name" or ticker; or other features to be compared.

Marketing Plans

Information about writing marketing plans

Small Business Association

How to Write a Marketing Plan Tutorial
KnowThis.com

Sample Market plans

Article Databases

Trade journals on Marketing

Advertising Age
See also the Datacenter
Note: Some content available free.
Adweek
Marketing News (American Marketing Association)

Newspapers

Wall Street Journal, Eastern Edition (1984 - present)
See also WSJ Live for videos of breaking news, news clips, and opinions.
Boston Globe from Proquest (1980 - present)
New York Times (1980-present)
Boston Business Journal

Permits, Zoning, Misc.

City of Boston
- Starting a Business
The U.S. Small Business Administration
Explore the resources under the heading Starting and Managing.
Export.gov - Welcome Boston USEAC
Boston Planning & Development Agency (BPDA)
"The Boston Planning & Development Agency (BPDA) is the planning and economic development agency for the City of Boston."
Consumer Price Index
"The Consumer Price Indexes (CPI) program produces monthly data on changes in the prices paid by urban consumers for a representative basket of goods and services." United States Department of Labor
Cushman & Wakefield - Commercial Real Estate Brokers and Consultants
To access the Market Real Estate Reports for retail, office, and industrial commerical properties in Boston, click on Research and, then, use the search By Location.
Loopnet
Find property lease or rent rates.
Newmark Grubb Knight Frank: US Market Reports
Provides average rates per square foot for Industrial and Office space.
Occupational Outlook Handbook
United States Department of Labor
Organic Agriculture
United States Department of Agriculture