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MKTG2200 - Yang: Library Resources

Find course-specific library resources, including peer-reviewed articles, ebooks, and more.

Library Resources


Newspaper Sources
See also the Newspapers guide.

Trade Journals on Marketing

Marketing Plans

Information about writing marketing plans

Sample Market plans

See also the Guide: Company/Industry Information.

Industry Information

There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.

For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.




Identifying Competitors

  • Identify key companies discussed in your research of the industry.
  • Conduct searches in the databases for your industry code.

Web Sites to Identify Local Competitors

Company Information


Corporate Social Responsibility (CSR)

Search Tip: Try a search for your company and "corporate social responsibility" or csr or sustainability 

Web Sites: CSR

Consumer Research

Article Databases 
Sample searches:

  • (Customer or Consumer) and pizza
  • "public opinion" and pizza

Selected Journal Titles

Web Sites: Demographics

Web Sites: Consumer Behavior

Web Sites: Public Opinion

APA Citations

See Citing Sources Using the APA Style of Citations (video tutorial)

Citation Management Tools

Emmanuel Contact

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Brian Larkin
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