Library Resources

Databases

Scholarly Journals, Trade Publications, and Popular Magazines (ProQuest)
A discussion of these commonly used types of resources in business research.
See also the Guide: Company/Industry Information.

Business Source Premier This link opens in a new window
Business Market Research Collection This link opens in a new window
Searches includes industry and company reports including:
- Hoover's Company Records
  Use the advanced search to search by NAICS to find companies in a specific industry.
- First Research Industry Profiles
Mergent Intellect This link opens in a new window
Mergent Online This link opens in a new window
Morningstar Investment Research Center This link opens in a new window
Value Line This link opens in a new window
Note: Three simultaneous users

Newspaper Sources
See also the Newspapers guide.

Wall Street Journal, Eastern Edition (1984 - present) This link opens in a new window
Boston Globe (1980 - present) This link opens in a new window
New York Times (1980-present) This link opens in a new window
New York Times - Academic Pass This link opens in a new window
- How to register for a New York Times Academic Pass?
Boston Business Journal This link opens in a new window
Includes business newspapers specific to 39 other areas of the U.S.

Trade Journals on Marketing

Advertising Age
See also the Datacenter
Note: Some content available free.
Adweek
Marketing News (American Marketing Association)

Marketing Plans

Information about writing marketing plans

Small Business Association

Sample Market plans

Industry Information

There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.

For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.

Databases

Business Source Premier This link opens in a new window
- Example search: restaurant and industry and (trends or outlook or forecast)
- The search results may be limited by Source Types > Industry Profiles.
Business Market Research Collection This link opens in a new window
Searches includes industry and company reports including:
- Hoover's Company Records
  Use the advanced search to search by NAICS to find companies in a specific industry..
- First Research Industry Profiles
Mergent Intellect This link opens in a new window
- Click on First Search below the search text box.
  Note: Submit your email to proceed.
- You will, then, be able to search or browse the industry profiles.
Mergent Online This link opens in a new window
- Search by Primary SIC or NAICS code in the Classification search option. There is also a code lookup option. Public companies that meet the industry classification will be listed.
Morningstar Investment Research Center This link opens in a new window
- Enter the Company Ticker or Name in search box and select your company from the drop down menu. Under the Quote tab, which is the default, Competitors is located on the right side of the page. Additionally, you my select Industry Peers in the menu bar directly under the Quote tab.
Value Line This link opens in a new window
Note: Three simultaneous users
- To access an industry profile, in the Browse Research tab (default), enter a public company within your industry in the top right box and click Quote.
- In the resulting page, scroll down and click on the PDF icon under the heading Industry Analysis.

Competitors

Identifying Competitors

Identify key companies discussed in your research of the industry.
Conduct searches in the databases for your industry code.

Web Sites to Identify Local Competitors

Corporate Social Responsibility (CSR)

Databases
Search Tip: Try a search for your company and "corporate social responsibility" or csr or sustainability

Business Source Premier This link opens in a new window
ProQuest Central This link opens in a new window

Web Sites: CSR

Corporate Register
Sign up for a free account for access to CSR and sustainability reports
CSR Hub
Limited free access to corporate social responsibility information, and sustainability ratings

Consumer Research

Article Databases
Sample searches:

(Customer or Consumer) and pizza
"public opinion" and pizza

Business Source Premier This link opens in a new window
ProQuest Central This link opens in a new window
SocINDEX with Full Text This link opens in a new window

Selected Journal Titles

Web Sites: Demographics

Explore Census Data
United States Census Bureau.
County Business Patterns, US Census Bureau
Select Data from the tab options in the middle of the page.
US Census - State and County Quickfacts

Web Sites: Consumer Behavior

Consumer Expenditure Survey
- Explore the CE Publications.

Web Sites: Public Opinion

Pew Research Center
The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does not take positions on policy issues. Click on Datasets link to find statistical reports arranged by broad research areas and to download data sets. Select Topics link to search by subject or among polling questions.
The Roper Center for Public Opinion Research
Cornell University

Research Guide: Public Opinion Polls, University of Pennsylvania
Note: Not all content is open access.

APA Citations

See Citing Sources Using the APA Style of Citations (video tutorial)

Publication Manual of the American Psychological Association by American Psychological Association
Call Number: Ref. Desk BF 76.7 .P83 2020
ISBN: 9781433832154
Publication Date: 2019-10-01

Citation Management Tools

RefWorks This link opens in a new window
- Register from any computer by going to https://refworks.proquest.com and clicking on Create Account
- See also FAQ Collection: RefWorks and Video Tutorial: Organize the Research Process with RefWorks
- Access legacy RefWorks

Emmanuel Contact

Library Learning Commons

DiscoveryLab Contact

Brian Larkin
Director of Academic Technology & Innovation Group
larkinb@emmanuel.edu
617-732-1742

MKTG2200 - Yang: Library Resources