Library Resources
- Scholarly Journals, Trade Publications, and Popular Magazines (ProQuest)
A discussion of these commonly used types of resources in business research. - See also the Guide: Company/Industry Information.
Databases
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ABI/INFORM Complete This link opens in a new windowIncludes:
- Dateline: Business, Economics: local and regional business publications
- Global: Business, Finance, Economics: journals, company profiles, Wall Street Journal
- Trade & Industry: Business, Economics: trade and industry periodicals
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Ebsco search for Business & ManagementSearch across the following databases: Communication & Mass Media Complete; Academic Search Premier; SocINDEX with Full Text; and EconLit™ with Full Text.
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.
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Business Market Research Collection This link opens in a new windowSearches includes industry and company reports including:
- Hoover's Company Records
Use the advanced search to search by NAICS to find companies in a specific industry. - First Research Industry Profiles
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New York Times - Academic Pass This link opens in a new windowUse the TimesMachine site to explore over 150 years of Times journalism, as it originally appeared.
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Boston Globe (1980 - present) This link opens in a new windowBrowse by issue [Content is updated daily by 8 a.m.]:
Trade Journals on Marketing
Boston Public Library Sources
Note: Access to the Boston Public Library (BPL) databases are available with either your BPL library card or BPL e-card.
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Mergent Intellect (Access through the Boston Public Library)Search for a company and, then, select the Industry Details tab on the company page.
Explore the Business Guide for additional resources including LinkedIn Learning, Wall Street Journal, and many more.
See also the Guide: Company/Industry Information.
Industry Information
There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.
For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.
For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.
Databases
-
ABI/INFORM Complete This link opens in a new windowIncludes:
- Dateline: Business, Economics: local and regional business publications
- Global: Business, Finance, Economics: journals, company profiles, Wall Street Journal
- Trade & Industry: Business, Economics: trade and industry periodicals
-
Ebsco search for Business & ManagementSearch across the following databases: Communication & Mass Media Complete; Academic Search Premier; SocINDEX with Full Text; and EconLit™ with Full Text.
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.
-
Business Market Research Collection This link opens in a new windowSearches includes industry and company reports including:
- Hoover's Company Records
Use the advanced search to search by NAICS to find companies in a specific industry. - First Research Industry Profiles
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Mergent Market Atlas This link opens in a new windowSearch by Primary SIC or NAICS code in the Classification search option. There is also a code lookup option. Public companies that meet the industry classification will be listed.
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Ebsco search for Business & ManagementSearch across the following databases: Communication & Mass Media Complete; Academic Search Premier; SocINDEX with Full Text; and EconLit™ with Full Text.
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.
-
Business Market Research Collection This link opens in a new windowSearches includes industry and company reports including:
- Hoover's Company Records
Use the advanced search to search by NAICS to find companies in a specific industry. - First Research Industry Profiles
-
Mergent Market Atlas This link opens in a new window Mergent Market Atlas provides tools for both interactive online research and easy predefined report access. These tools and reports are reflected across multiple product modules including Company, Sustainability, Industry, Country and Economic analysis. The Market Atlas database of corporate information covering over 50,000 US and foreign public companies, current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, capital stock, and insider trading .
Competitors
Identifying Competitors
- Identify key companies discussed in your research of the industry.
- Conduct searches in the databases for your industry code.
Web Sites to Identify Local Competitors
Corporate Social Responsibility (CSR)
Databases
Search Tip: Try a search for your company and "corporate social responsibility" or csr or sustainability
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Ebsco search for Business & ManagementSearch across the following databases: Communication & Mass Media Complete; Academic Search Premier; SocINDEX with Full Text; and EconLit™ with Full Text.
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.
Web Sites: CSR
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Corporate RegisterSign up for a free account for access to CSR and sustainability reports
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CSR HubLimited free access to corporate social responsibility information, and sustainability ratings
Consumer Research
Article Databases
Sample searches:
- (Customer or Consumer) and pizza
- "public opinion" and pizza
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Ebsco search for Business & ManagementSearch across the following databases: Communication & Mass Media Complete; Academic Search Premier; SocINDEX with Full Text; and EconLit™ with Full Text.
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.
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ProQuest Central This link opens in a new window A multidisciplinary resource providing the largest aggregated full-text database in the market today totaling more than12,665 titles - with over 9,745 titles in full text. Covers more than 160 subject areas, including business and economics, health and medical, news and world affairs, technology, social sciences and more. Provides over 400 full-text U.S., Canadian and international newspapers; nearly 30,000 full-text dissertations in the areas of business, psychology, physical sciences, health, education; and nearly 9,000 market reports for business information for 43 industries in 40 countries.
Selected Journal Titles
Web Sites: Demographics
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Explore Census DataUnited States Census Bureau.
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County Business Patterns, US Census BureauSelect Data from the tab options in the middle of the page.
Web Sites: Consumer Behavior
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Consumer Expenditure SurveyExplore the CE Publications.
Web Sites: Public Opinion
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Pew Research CenterThe Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does not take positions on policy issues. Click on Datasets link to find statistical reports arranged by broad research areas and to download data sets. Select Topics link to search by subject or among polling questions.
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The Roper Center for Public Opinion ResearchCornell University
APA Citations Resources
See Citing Sources Using the APA Style of Citations (video tutorial)
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Publication Manual of the American Psychological Association
by
Call Number: Ref. Desk BF 76.7 .P83 2020ISBN: 9781433832154Publication Date: 2019-10-01
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American Psychological Association (APA): APA Style
- Style and Grammar Guidelines
- Reference Examples - Includes Journal Articles, Magazine Articles, Newspaper Articles, Books, Chapter in an Edited Books, and Web Sites.
- In-Text Citations - Includes Author-Date Citation System, Appropriate Level of Citation, Quotations, and Citing Secondary Sources.
- Instructional Aids - Includes Handouts and Guides and Sample Papers.
- Bias-Free Language
- Style and Grammar Guidelines
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Citing Online Business Resources using APA Style (7th Edition)Bentley University Library
Examples include:
Citation Generators
Note: You are still responsible for your citations even when using a citation generator. Always verify your citations with APA Style (References and In Text Citations).
Citation Managers
Note: You are still responsible for your citations even when using a citation generator. Always verify your citations with APA Style (References and In Text Citations).
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Zotero"Zotero is a free, easy-to-use tool to help you collect, organize, annotate, cite, and share research."
- See also - How to Download and Use Zotero
Need help?
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Marketing Plans
Information about writing marketing plans
Small Business Association
Sample Market plans
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Free Sample Business Plans (Bplans)Explore the marketing sections of the sample business plans.