Marketing Resources
= Emmanuel Faculty, Staff & Students only
Article Databases
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Business Market Research Collection This link opens in a new windowSearches includes industry and company reports including:
- Hoover's Company Records
Use the advanced search to search by NAICS to find companies in a specific industry. - First Research Industry Profiles
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ABI/INFORM Complete This link opens in a new windowIncludes:
- Dateline: Business, Economics: local and regional business publications
- Global: Business, Finance, Economics: journals, company profiles, Wall Street Journal
- Trade & Industry: Business, Economics: trade and industry periodicals
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Ebsco search for Business & ManagementSearch across the following databases: Communication & Mass Media Complete; Academic Search Premier; SocINDEX with Full Text; and EconLit™ with Full Text.
- Click on Choose Databases (above the search boxes) to change the databases being searched.
- Limit to Scholarly (Peer Reviewed) Journals under Limit your results.
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Google Scholar This link opens in a new windowSample search limiting to 2020+: electric scooters industry consumers and electric scooters industry "United States"
- Click on the Full-Text@Emmanuel at the right of articles or the more option below the item record.
- Search for the journal title using the A-Z Journals by Title list to verify the journals peer-reviewed status.
News Resources
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Bloomberg Businessweek (Access through the Boston Public Library)
- After clicking into an issue, you can search across the issue or all issues using the search option [magnifying glass icon] at the top right.
- Also explore the Bloomberg web site.
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New York Times - Academic Pass This link opens in a new windowUse the TimesMachine site to explore over 150 years of Times journalism, as it originally appeared.
Trade Journals
Organizations
Need Help?
Associate Librarian for Reference, Instruction, and Outreach
zydlewsd@emmanuel.edu | 617-735-9927
Schedule an Appointment
Sample Marketing Plans
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Sample Business PlansExplore the marketing sections of the business plans.
Boston Public Library Sources
Explore the Business Guide for additional resources including LinkedIn Learning, Wall Street Journal, and many more.
Note: Access to the Boston Public Library (BPL) databases are available with either your BPL library card or BPL e-card.
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Mergent Intellect (Access through the Boston Public Library)Search for a company and, then, select the Industry Details tab on the company page.