Home - MKTG4200 - Marketing Strategy - Siebert

Research the MHON Site and Related Media
Note: Explore other videos, social media, etc. available on the internet.

Using the article databases, research topics addressed by MHON such as parents/mothers and employment, caregiver burnout, work life balance, caregivers, Employee Resource Groups, inclusive and workplace, diversity and workplace.
Note: Also explore the News resources tab.

Ebsco search for MKTG4200
Search across the following databases: EconLit™ with Full Text, SocIndex with Full Text, and Academic Search Premier.

ABI/INFORM Complete
Science Direct
APA PsycNet
APA PsycNet searches across both APA PsycInfo and APA PsycArticles.
- APA PsycInfo contains indexing and abstracts for over 3 million articles. Most covered materials are from peer-reviewed publications.
- APA PsycArticles covers general psychology and specialized, basic, applied, clinical and theoretical research from 1894 to the present. The database contains more than 153,000 articles from nearly 80 journals published by the American Psychological Association and allied organizations. It includes all articles, letters to the editor, and errata from each journal.
APA PsycNet
APA PsycNet searches across both APA PsycInfo and APA PsycArticles.
- APA PsycInfo contains indexing and abstracts for over 3 million articles. Most covered materials are from peer-reviewed publications.
- APA PsycArticles covers general psychology and specialized, basic, applied, clinical and theoretical research from 1894 to the present. The database contains more than 153,000 articles from nearly 80 journals published by the American Psychological Association and allied organizations. It includes all articles, letters to the editor, and errata from each journal.
Google Scholar
- Click on the Full-Text@Emmanuel at the right of articles or the more option below the item record.
- Search for the journal title using the A-Z Journals by Title list to verify the journals peer-reviewed status.

Explore Books

Statistics/Information on Family/Parenting

The National Alliance for Caregiving
- Explore the Research including Caregiving in the US.
Pew Research Center
- Includes information about Family & Relationships .
Childstats.gov
"The Federal Interagency Forum on Child and Family Statistics (Forum) is a collection of 22 Federal government agencies involved in research and activities related to children and families."
U.S. Department of Labor: Bureau of Labor Statistics
- Statistics include the American Time Use Survey
U.S. Census Bureau
- Explore the Families and Living Arrangements along with other data.
Data.gov
"The purpose of Data.gov is to increase public access to high value, machine readable datasets generated by the Executive Branch of the Federal Government." Click the Data tab to conduct a keyword search of datasets. Narrow your search or browse by filters on the left.

Human Resources/Companies as Clients

Key HR Statistics And Trends In 2024 (Forbes Advisor)
Occupational Outlook: Human Resources Specialists
U.S. Bureau of Labor Statistics
Employee Benefit Research Institute
Society for Human Resource Management
National Human Resources Association
HR Policy Association

Explore news articles on MHON and related to the issues that the organization addresses such as the key environmental factors: culture, economic, legal, political, technology, and environmental.

Boston Globe (1980 - present)
Browse by issue [Content is updated daily by 8 a.m.]:
Wall Street Journal
Searches the Wall Street Journal, Eastern edition, Wall Street Journal (Online), and WSJ : the Magazine from the Wall Street.
New York Times - Academic Pass
- I'm a new subscriber, how do I register for a New York Times Academic Pass?
Use the TimesMachine site to explore over 150 years of Times journalism, as it originally appeared.

Business Resources available through the Boston Public Library
Note: Apply for a BPL eCard to access the library’s remotely-accessible electronic resources.
- Explore the Business Guide for additional resources including Mergent Intellect, LinkedIn Learning, Wall Street Journal, Morningstar, and many more.
- A-Z List of Electronic Resources (most available with an eCard remotely).

Explore Industries using First Research Industry Profiles

Business Market Research Collection
Searches includes industry and company reports including:
- Hoover's Company Records Use the advanced search to search by NAICS to find companies in a specific industry.
- First Research Industry Profiles including searches of "Human Resources"

Search within the below databases for:

Human Resources AND consulting services [for the B-to-B]
Wellness Apps OR Wellness Products OR Life Coaches [for the B-to-C]

Selected Databases

Ebsco search for MKTG4200
Search across the following databases: EconLit™ with Full Text, SocIndex with Full Text, and Academic Search Premier.

ABI/INFORM Complete

Exploring Local Competitors: Search for Human Resources Consulting Services, Life Coaches, etc.

Google Maps
MA Corporations Search
Set Search Type to Full Text with Search by as Entity Name to search for companies by name.

Search the internet using keywords

Example searches:
"life coaches" working mothers
"wellness products" mothers
"wellness products" "time management" mothers

Government Agencies to explore policy/legal aspects

Resources for Mobile Health Apps Developers
U.S. Department of Health and Human Service
Device Software Functions Including Mobile Medical Applications
U.S. Food and Drug Administration

Additionally Sources

Section 206A: Seal of approval for wellness programs implemented by businesses
Commonwealth of Massachusetts
Worksite Wellness
Commonwealth of Massachusetts
Massachusetts’ Workplace Wellness Program Law May Set the Standard (July 26, 2023)
WELCOA Wellness Council of America
Trends in Workplace Wellness Programs and Evolving Federal Standards (June 9, 2020)
KFF (See about).
Career Outlook - Life Coach (2017)
U.S, Department of Labor
Examples of Software Functions That Are NOT Medical Devices
U.S. Food and Drug Administration

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